Structured data (sometimes called “Schema” or “microdata”) has emerged as an important part of SEO strategy. Search engines are making use of this information to enhance listings and provide users with more immediate answers.
Even if you’re not 100% sure what structured data is, you’ve undoubtedly run across it in Google. For instance, a search for “Fantastic Beasts: The Crimes of Grindelwald” brings up a wealth of information. I can see where the movie is playing, its listing at IMDB and aggregate reviews. Much of this comes from structured data that is being pulled from multiple websites.7 Plugins for Adding Structured Data to Your WordPress WebsiteContinue reading