40 Examples of Clever Typography in Logo Design

This post was originally published here. Reproduced with permission.

Typography in logo design says a lot about your business. When used correctly, typography can add balance to your logo. It can also make your logo more memorable if you use nothing but typography as simple logos are often the ones that we easily remember.

When it comes to using typography or creating typography-based logos, there are a few things to keep in mind. For starters, you have to know the intended audience. Who is this brand trying to attract and what are their personal interests, preferences, and pain points?

Once you know who the audience is, you have to understand what feelings the logo should convey and how it should make them feel. Of course, you also have to be familiar with the visual basics and know which fonts would be better suited to convey a particular message.

For example, a brand that wants to present itself as traditional and reliable would do well with serif fonts in their logo. A brand that caters to a young audience, on the other hand, could use a sans-serif font. Another example is a high-end luxury brand that might use script fonts to convey elegance and luxury.

Another aspect of logo design that you should pay attention to is the use of color. For starters, limiting the choice of colors is the best way to ensure your logo looks professional. Then, you need to choose the color based on the message and feel that should be conveyed.

We’ve rounded our favorite logo examples that make use of clever typography with fantastic color and font selections. They also all make use of negative space to create an effective and memorable logo.

Codeshift Logo Design by Dalius Stuoka

Codeshift clever typography in logo design

Attach Logo Design by Paulius Kairevicius

Attach clever typography in logo design

Logo Creation Kit by Zeppelin Graphics

Logo Creation Kit clever typography in logo design

Vip1 Identity Project by Leo

Vip1 Identity Project clever typography in logo design

Extend Logotype by Vlado Paunović

Extend Logotype clever typography in logo design

Kingdom Wordmark Logo by Sumesh A K

Kingdom Wordmark clever typography in logo design

Gorillove by Vaneltia

Gorillove clever typography in logo design

Minimal Logos Vol.4 by Zeppelin Graphics

minimal clever typography in logo design

Heavy Logotype by Vlado Paunović

Heavy Logotype clever typography in logo design

Seolution.it by Mattia Moretto

Seolution clever typography in logo design

Rock Fries by Ahmed Creatives

 - clever typography in logo design

The Horse Club by Ahmed Creatives

 - clever typography in logo design

Bark And Sip Logo by Peter White

Bark And Sip clever typography in logo design

Hatchet Logo by Jordan Wilson

Hatchet clever typography in logo design

OpenBox by Alek Triptic

OpenBox clever typography in logo design

Watercolor Logo Templates by Switzergirl

Watercolor clever typography in logo design

Japan Logo by Ina Basholli

Japan clever typography in logo design

Sydney Logotype by Vlado Paunović

Sydney Logotype clever typography in logo design

Umbrella Wordmark by Jabir j3

Umbrella Wordmark clever typography in logo design

USB Logo by Piotr

usb clever typography in logo design

Check Logo by Ina Basholli

Check clever typography in logo design

Geometric Logo by Zeppelin Graphics

Geometric clever typography in logo design

Drop Logo by Ina Basholli

drop clever typography in logo design

Milk Logo by Sumesh A K

milk clever typography in logo design

Doctor Wordmark by Aditya

Doctor Wordmark clever typography in logo design

Perforation Logotype by Vlado Paunović

Perforation Logotype clever typography in logo design

My Indian Closet by Ancitis

My Indian Closet clever typography in logo design

Warning Logo by Ina Basholli

Warning clever typography in logo design

Minimal Geometric Logo Collection by Eightonesix Studios

Minimal Geometric Logo Collection clever typography in logo design

Dyslexia Logotype by Vlado Paunović

Dyslexia Logotype clever typography in logo design

Blind Wordmark by Sumesh A K

Blind Wordmark clever typography in logo design

Vintage Logo Collection by Orca Creative

Vintage Logo Collection clever typography in logo design

Smash Logo by Sumesh A K

Smash Logo clever typography in logo design

Disappear Logotype by Vlado Paunović

Disappear Logotype clever typography in logo design

Technology Logo Collection by Eightonesix Studios

Technology Logo Collection clever typography in logo design

Jankeš Beekeeping by fraGile

Beekeeping clever typography in logo design

CodeMaus by Mads Burcharth

 - clever typography in logo design

North by Sehban Ali Akbar

 - clever typography in logo design

Cleaver Logo by Sehban Ali Akbar

Cleaver clever typography in logo design

Mystery by Sehban Ali Akbar

Mystery clever typography in logo design

Jump Logo by Sehban Ali Akbar

jump clever typography in logo design

Handpicked Logo by Minimalexa Design

Handpicked Logo clever typography in logo design

3 Degrees by Minimalexa Design

3 Degrees  clever typography in logo design

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